Data Analytics and Insights for Startup Founders: An Intro Guide

Key Takeaways

  • 1. Data analytics from tools like Jetpack, Google Site Kit, and e-commerce platforms offer essential insights for startup founders to optimize content and enhance user experience.
  • 2. Analyzing daily visitors, time spent, most viewed pages, and time and day patterns empowers founders to make data-driven decisions for their startup’s growth.
  • 3. Combining data insights with effective SEO strategies can further boost user engagement, site traffic, and overall business success.


In today’s data-driven world, understanding and leveraging analytics is crucial for startup founders seeking to make informed decisions and drive growth. Analytical reporting tools like Jetpack and Google Site Kit via WordPress, Shopify site statistics, and Wix/Squarespace offer valuable data insights that can shape business strategies. In this guide, we will explore how new founders can utilize data analytics to gain a competitive edge and make data-driven decisions for their startups.

1. Embracing Analytical Reporting Tools

Startup founders can harness the power of analytical reporting tools integrated into their platforms. For WordPress users, Jetpack and Google Site Kit provide valuable website performance and audience metrics. For e-commerce startups, Shopify site statistics offer valuable insights into visitor behavior. Additionally, Wix and Squarespace users can access detailed website analytics to understand visitor patterns and engagement.

The above chart shows the number of views and visitors as recorded by the Jetpack plugin on WordPress. Visitors represent the total number of unique viewers that open up your webpage. Views is a value showing the total number of pages looked at by a visitor. This alone is great information, because it tells you how many people are looking for a site like yours and how much of your content they are viewing. The above chart essentially says “low visitors and they aren’t viewing much throughout the site.” It’s a strong sign that either a page lacks content, has low quality content, or doesn’t have the website setup properly to encourage visitors to stay and keep reading, browsing, etc. 

For the data above, the website is not fully developed. So people are coming, reading what they are searching for and then leaving. There’s no incentive or call to action keeping them on the website. The trick could be creating suggested posts at the bottom of a blog, publishing more content of interest, or using pop-ups to incentivize more browsing.

2. Interpreting Daily Visitors and Time Spent

Data on daily visitors and time spent on the website provides crucial information about audience engagement. A high number of visitors indicates effective marketing efforts, while longer time spent suggests compelling content. Founders can analyze these metrics to identify popular content and improve user experience.

As mentioned above, the number of visitors reports how many unique people are taking a look at the website. It is important to keep track of how long they stay on the website. A site with high engagement times means people are VERY interested in the content or product. Low viewership or engagement means either the value proposition of the site is not clearly communicated, website technical issues, or there’s an issue with site content. 

3. Analyzing Number of Views and Most Viewed Pages

Understanding the number of views and identifying the most viewed pages helps founders pinpoint areas of interest for their audience. This data can guide content creation and marketing strategies, allowing founders to focus on what resonates most with their visitors.

In addition to views, it is important to keep track of which pages are being most viewed. Certain types of articles can bring more people to the site, or perhaps a particular article leads to a sale being made (they find the information they want and are then more inclined to purchase from you). 

4. Time and Day Analysis

Analyzing the time and day when articles are viewed can reveal patterns in audience behavior. Founders can use this data to optimize the timing of content releases, social media posts, and marketing campaigns for maximum impact.

5. Taking Action Based on Data Insights

Armed with these data insights, founders can make data-driven decisions. They can prioritize content creation for the most popular topics, optimize website layout to enhance user experience, and schedule promotions during peak viewing hours.

6. Summary of Insights and Next Steps

In summary, data analytics provides invaluable insights for startup founders to understand their audience and tailor their strategies accordingly. By interpreting daily visitors, time spent, number of views, most viewed pages, and time and day analysis, founders can optimize their websites and content to engage their audience effectively.

7. Understand Where Viewers are Located

Most data tracking for websites tells founders where the majority of their audience is located. In the age of VPNs (virtual private network that swaps a user’s IP address to make them appear as if they are located somewhere else) it can be difficult to expect full accuracy when using this data, but understanding where a page’s audience predominantly resides is helpful for marketing. 

Bonus: Boosting User Engagement and Site Traffic with SEO

For startup founders looking to further enhance user engagement and site traffic, implementing Search Engine Optimization (SEO) strategies is crucial. SEO can boost website visibility on search engines, attract organic traffic, and improve user engagement. Consider exploring our article on “SEO Tips for Startup Founders” to learn more about maximizing the impact of SEO on your startup’s growth journey.


Data analytics is a game-changer for startup founders, providing valuable insights into audience behavior and website performance. By leveraging analytical reporting tools, founders can make data-driven decisions, optimize content, and enhance user experience. Embracing the power of data analytics equips startup founders with the tools needed to drive growth and succeed in today’s competitive market.

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